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The Power of Perception
I come from the world of luxury — where perception is everything.
Before working with top professionals, I spent years shaping the way prestige brands were perceived — in the world of fragrance, makeup, and luxury beauty.
There, I learned a truth that never leaves me: you don´t buy the "thing"; you buy your perception of the thing.
“Perception shapes everything.
The way you are valued, how much you are paid, how much you are taken seriously."
Over 15 years, Carina built an extraordinary career leading strategies for some of the world’s most prestigious brands — L’Oréal, Givaudan, Procter & Gamble Prestige, Hugo Boss, Dolce & Gabbana, Gucci, Lacoste, Natura, and Unilever, to name a few.
“Working with global icons taught me something essential: you can have the best product, but if you don’t know how to position it, it won’t be perceived as valuable.
It’s not just about the value of what you sell — it’s about the value people have about what you sell.”
Now, she works with established leaders — doctors, lawyers, architects, and entrepreneurs — helping them elevate their status, recognition, and pricing power by refining their image, presence, and communication, to be seen, paid, and heard as the true protagonists of their industry.
